By: Niki Shadrow Snyder
- NS: Tell us about yourself and what you do? BJ: I am the CEO of BREE JACOBY. We’re a luxury membership based personal shopping service with members across the country who want to transform their wardrobe. I am also the host of Undressed, a podcast about business moguls and entrepreneurs personal style.
- NS: How did you personally move the needle in 2020? BJ: 2020 was about pivoting quickly and becoming a virtual styling company in addition to in-home services. I had to reconfigure our company structure into a smaller styling team and focus on our Los Angeles growth in order to restructure the growth of our business so we can run smoother and be more effective with onboarding new members. I became savvy and smarter!
- NS: How did you deal with the stress in the world in 2020? BJ: Lots of working out, meditation, energy healing and personal self-help. Also, not getting involved in other people’s drama. I keep my focus sharp and my goals clear.
- NS: Do you have any advice for your younger self? BJ: I would tell my younger self to not be so reactive and take a calmer approach to everything.
- NS: What did you do in 2020 that you’re the most passionate about? BJ: EASY! Changing the lives of new members who sign up and completely transforming their life through their wardrobe. To me, there is no better feeling than helping serve people through looking and feeling good.
- NS: What was the worst part of 2020 for you? BJ: When March hit, everyone was so scared of shopping that we had the worst month in company history. Also, not seeing my family the first two months of the pandemic wrecked my heart. I am very close to my parents and not seeing them was a heartbreak.
- NS: What was the best part of 2020 for you? BJ: Slowing down to focus! I got in over my head quick and everything was stressful before I had to slow down and restructure my life and my goals.
- NS: What does success mean to you? BJ: There are a few things that would make me feel successful. For one, in my business, it’s about building us to being a global brand known for transforming wardrobes and a trusted place to shop. I will feel like I have made it when people can correlate my name with the concept of retail experiences. Second, success to me is my relationships. I want to look back on my life and see the amazing friendships I have created in personal and business life. I feel successful when I have a support system.
- NS: What causes are important to you? BJ: Women’s charities, such as Visionary Women, that empower women to help others. I was a part of National Charity League from age 12-17 and I’ve been involved in volunteering at many organizations.
- NS: Do you think the world right now needs to be influenced by what they can get or what they can give in the middle of this pandemic? BJ: GIVE!!!!!! Give back because you care and you will receive two fold. Right now, it’s not about being selfish. Help other people any way you can.
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